True Course Launches New Service

News Release	TRUE COURSE, LLC
Contact:      Kevin Martin Phone:      618-580-7910 Email:     kevin@setatruecourse.com	12620 Lamplighter Sq.   St. Louis, MO 63128
	FOR IMMEDIATE RELEASE

TRUE COURSE LAUNCHES NEW SERVICE
Announcing the Set A True Course^© System

ST. LOUIS, MISSOURI, FEBRUARY 12, 2012 – One offering that Kevin Martin, president of True Course, LLC, is bringing to its joint effort with Business Coach, LLC is the Set A True Course system.

Specifically designed for private business owners who want to think and plan strategically, to reduce cost and eliminate waste, and to achieve a higher level of satisfaction through better delegation and management, this powerful new process takes the owner through:

• Vision and strategic goal setting
• A company-wide analysis and audit
• Developing and implementing action plans that are in complete alignment with strategic objectives

The owner receives peace of mind, builds processes that reduces the time spent working in the company, and creates efficiencies that reduce cost and eliminate waste.

Bringing this process to the Business Coach LLC will strength the value offered to clients and create a dynamic service for business owners who want to achieve their personal, professional and company goals.

Don't spend another day working in your company without also working on it. Call the Business Coach team right now at 314-822-7000.

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Kelly Ferrara to Share Branding Wisdom at Yellow-Tie SEG Meeting -- Everyone Welcome

News Release	YELLOW-TIE NONPROFIT SEG
Contact:      Gill Wagner Phone:      314-416-1440 Email:     Use our Contact Form	4866 Theiss Rd.   St. Louis, MO 63128
	FOR IMMEDIATE RELEASE

KELLY FERRARA TO SHARE BRANDING WISDOM AT
YELLOW-TIE NONPROFIT SEG MEETING – EVERYONE WELCOME

ST. LOUIS, MISSOURI, FEBRUARY 13, 2012 – The Yellow-Tie, Nonprofit Executive Directors Skills-Enhancement Group is thrilled to have Kelly Ferrara, president of StratCommRX, share her extensive branding wisdom at its February 22 meeting.

Kelly's presentation, "How to Build Your Brand, Your Board and Your Bank Account," will be tailored to address the unique issues of the nonprofit community.

• The meeting is February 22 from 11:30 a.m. to 1 p.m. at Canterbury Enterprises, 7228 Weil Ave., Shrewsbury, MO 63119
• There are 14 seats available – Yellow-Tie members may attend free and get priority seating
• Nonmembers may attend for $20
• We use a "brown bag lunch" format – so bring your lunch with you if you plan to eat during the meeting

If you have questions or want to register, start by sending Yellow-Tie an email.

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True Course Joins Business Coach Team

News Release	BUSINESS COACH, LLC
Contact:      Richard Pierce Phone:      314-822-7000 Email:     richard@businesscoachllc.com	12620 Lamplighter Sq.   St. Louis, MO 63128
	FOR IMMEDIATE RELEASE

TRUE COURSE JOINS BUSINESS COACH TEAM
Kevin Martin to Chair Mastermind Group and
Provide Coaching and Consulting Services

ST. LOUIS, MISSOURI, FEBRUARY 6, 2012 – In a meaningful example of Leveraging the Power of the Group, two Yellow-Tie members, Kevin Martin and Richard Pierce, officially have joined forces to increase their ability to serve.

Long known and respected for his operational mindset, depth of experience and facilitative approach, Kevin Martin, president of True Course, LLC, brings a wealth of business experience to the Business Coach team. His focus will be in three strategic areas:

• Coaching: Using his Set a True Course system, Kevin will guide business owners through the process of growing as company leaders.
• Facilitating: A certified coach and facilitator, Kevin will apply what he learned through 24 years of service in the U.S. Air Force and 10 years of executive-level leadership to chair one of the mid-tier Mastermind Groups within the Business Coach, LLC, system.
• Consulting: From audit to implementation, Kevin’s six-month course correction will provide the “get it done” guidance C-level executives need to transition from working for their companies to building companies that work for them.

Kevin’s first step as a valued member of the team is to launch his Business Coach Mastermind Group. The first meeting is March 20. Only 10 seats are available. To register or get your questions answered, call Richard Pierce, president of Business Coach, LLC, at 314-822-7000.

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Trading vs. Giving

When you trade (referrals, work product, etc.) with someone the most you can ever hope for is to break even, because both parties are calculating value and negotiating equality of the exchange.

When you give without keeping score, however, the payback is almost always more than what you put in, because value is in the eye of the receiver. (I may introduce you to someone who from your perspective will change your life. Whereas from my perspective it was a completely casual introduction.)

Trading is great, but it's giving without keeping score that fuels exponential growth.

How to Define Your "PR Audience" for Best Results

The success of any public relations campaign can be dependent on how well your business defines and connects with its targeted audience.

Often a business has more than one targeted segment  but then tries to connect with their customer base and prospects with just one message.

While the sale of your product or service may start by connecting with purchasing or member of the company's general staff, often times it filters up to a department manager, CFO, and even the CEO before it is finally approved.

Familiarity and confidence with your product offering at all levels can be critical to your success. In order to achieve that goal separate messages may need to be created to reach everyone involved in the decision making process.

A CEO or CFO certainly views the world differently than a down line marketing person.

I recently wrote a blog addressing this issue. You can check it out at www.solomonturner.blogspot.com.